Speaking to play.tm at GamesCom, EA Sports President Peter Moore said that he, like the rest of the industry, is pleased that the price of the PlayStation 3 console has been cut to $299, saying that the move was “great for the industry”.
Moore stated:
“I think history has told us that when you get a substantial price drop you bring in new segment of the audience that is ready to buy. I think it’s even more important in today’s tough economic times…,”
Moore also offered his expertise on the price cut:
“Certainly having been that side of the aisle before and doing a lot of work, doing what’s known as elasticity studies where you very quietly talk to potential customers to ask ‘if the price is this would you buy?’ And then you actually do data analysis and figure out where the price should be…
And then you actually do data analysis and figure out where the price should be. It’s not something that three people sit around in a room and guess. They do a lot of what’s known as blind studies, so they typically wouldn’t identify themselves as Sony or PlayStation. That’s exactly how we did it at Microsoft and you do the analytics because you’ve got to get it right.”
A price cut, as well as a new, aggressive marketing campaign for the PS3 certainly means good news for multiplatform publishers as more consoles will ultimately mean more game sales, however there is currently no word on whether Moore will be getting a tattoo to commemorate the moment.
[Source]
